In the complex world of digital marketing and user experience (UX), clarity is king. Using easy words will help customers make quick decisions. Simple language creates a frictionless journey towards conversion. Let’s dive into the world where less is more!
Ten Tips for Utilizing Simplified Language in CRO:
- Make Headlines Grab Attention:
- Example: Instead of ”Utilize Our Solution to Enhance Your Daily Productivity,” use ”Boost Your Daily Work Now”
- Skip the Hard Words:
- Example: Swap ”Leverage our robust platform,” with ”Get started with our user-friendly tool.”
- One Idea per Sentence:
- Example: Break ”Our app helps you track expenses and it can generate reports” into ”Track your expenses with our app. Get reports easily.”
- Speak Directly:
- Example: Change ”Your order can be tracked by clicking here” to ”Track your order”
- Use Words Your Customers Use:
- Example: Instead of ”Acquire our latest technological innovation,” use ”Get the newest gadget you’ll love.”
- Bullet Points Over Paragraphs:
- Example: Use bullets to list benefits rather than a dense paragraph.
- Show, Don’t Just Tell:
- Example: Icons showing features are better than “Our product features include…”,
- Be Direct with Call-to-Actions (CTAs):
- Example: ”Buy Now” is better than ”Proceed with the purchase.”
- Shorten Your Forms:
- Example: Ask for ”Name” and ”Email” rather than ”First Name,” ”Last Name,” and ”Email Address.”
- Use Everyday Language:
- Example: ”Get more work done” instead of ”Augment your productivity.”
Summary
Using easy words makes things clear fast. People enjoy reading stuff they can grasp instantly. When you make reading and choosing easy, people are more likely to buy. Simple words make people feel comfortable, and they can make decisions faster. Remember, when it comes to communicating with potential customers, less is more. Use language that invites, engages, and converts, and watch as your conversion rate increase.
